With 25% of global family offices now investing in sports and another 25% interested , their motivations likely extend beyond revenue. Unlike tech or real estate, sports teams offer intangible "legacy value"—brand prestige, intergenerational wealth cohesion, or community influence. How do these ultra-high-net-worth entities measure this? For example, does a European family office investing in a Premier League club track media mentions of the family name, or use surveys to gauge local community affinity? I need frameworks that combine financial metrics (e.g., TV rights growth) with non-monetary legacy indicators, and examples of how this balance influences long-term holding decisions versus short-term profit-taking.
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