Previously, I helped a client promote an independent website, and within a month, the traffic skyrocketed. The core was to combine Facebook's platform rules with SEO and GEO to accurately deliver traffic to the store
First, let's talk about how to do SEO on Facebook. This is the foundation
Many people only post content on Facebook saying 'Our home products are good', and no one can find it. Actually, we need to first look for keywords that users will search for on Facebook, such as "affordable minimal home decor" and "small space storage solutions", which are the keywords that users will actually enter in the Facebook search bar. Then embed these keywords into the Facebook page name, as well as the post title and body text, so that users can directly find the homepage of this independent site when searching for related words on Facebook, and click on the traffic of the independent site from the homepage with high accuracy.
More importantly, GEO optimization on Facebook is crucial for AI to help drive traffic. Nowadays, many people ask "Where to buy affordable minimalist home decor" on ChatGPT and Perplexity, and AI will crawl the content on Facebook to answer. So this independent site will do "Q&A style content" on Facebook, such as posting "Q: Looking for affordable minimalist home decor? A: Check our independent site! We have minimalist storage cabinets, wall art, and bags - all under" for "Where to buy affordable minimalist home decor"
50. Freeshippingforordersover
100. Click the link in bio to shop. "This type of content can be easily captured by AI. When users ask related questions, AI will recommend the Facebook posts and links of this independent site together.
Now for this independent website, 40% of the monthly traffic from Facebook is generated by SEO, and 30% is generated by GEO traffic. The conversion rate of these traffic is much higher than that of ordinary social media traffic
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