How to peek at Google and Facebook ads from peers

one ️⃣  Google Ads Transparency Center (same concept as Facebook Ads library)
This is a free platform that allows you to view the advertising campaigns of any brand on Google. Simply enter the brand name of the competitor, and the system will display all of their advertising campaigns, including ad types, placement times, and ad content. In this way, you can analyze their keyword choices and advertising copy strategies to optimize your advertising plan.
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two ️⃣  Google Ads Preview and Diagnosis Tool | Preview and Diagnosis Tool
Help you simulate searches in different regions, languages, and devices, and view the advertising display of competitors under these conditions. This way, you can know the advertising content of competitors under specific keywords.
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three ️⃣  Google Ads Auction Insights
This only applies to ads with an impression share of over 10%, and the ad date can be set longer.
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four ️⃣  Meta Ad Library (to see what ads peers are advertising and also to get inspiration)
This tool also provides a one window service, allowing you to view all public ads on Facebook and Instagram. Both completed and ongoing advertisements can be easily seen at a glance. By observing the advertising frequency and audience positioning of competitors, you can obtain valuable information, such as the most popular advertising formats and content, and even their peak advertising periods.
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five ️⃣  TTCC
The advantage is that live action videos do not require advertisers to bear the production costs themselves. Generally, the effect of live action video materials on TT channels is better, but the creation of video materials on the market requires costs. Either cooperate with agents or find models to shoot on their own. As far as I know, the prices are not cheap. But TTCC's materials do not require advertisers to pay for production, only the placement of TTCC's materials is needed.
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six ️⃣  Denote ad library
This platform has an Ad Library that collects millions of brand advertisements. franco! You can filter by platform and advertising type.
If you don't have any inspiration, come and take a look at how your competitors advertise and create them. You can learn copywriting, video design, advertising strategy trends, platform hotspots... You can also save data for analysis and team collaboration to brainstorm advertising inspiration.