The biggest fear of doing Facebook advertising is sticking to old ideas. There have been new changes in 2025, and if we don't keep up with the trend, we will only invest more and more expensive. Here are three core trends that I have personally tested, and the advertising efficiency has increased by 40%.
① Short video advertising has become mainstream. The FB algorithm continuously increases the weight of short videos, with an optimal duration of 15-30 seconds, ensuring complete information transmission while maintaining user attention. Compared to image advertising, short videos almost double the traffic and interaction they bring.
② Privacy compliance requirements are stricter. In the past, many people relied on third-party data (such as buying customer lists) for advertising, but now the risk is extremely high, ranging from low volume to severe account closure. It is recommended to directly use FB's built-in "interest targeting" and "behavior targeting", which is not only safe, but also more accurate in system optimization.
③ AI tools are deeply integrated into advertising. The AI function that comes with FB is becoming increasingly mature, which can automatically generate advertising material scripts and recommend high conversion audiences based on historical data. I use AI to assist in creative testing, and the efficiency of material production is at least doubled.
Summary: The key to future advertising lies in "following the trend". Use short videos to capture traffic, use compliance targeting to ensure security, and use AI to improve efficiency. Whoever masters these three points first will have an advantage in the advertising competition in 2025.
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