Since last year, the Chinese government has been cracking down on the complex operation of hotel televisions and the chaotic charging of "nesting dolls". Recently, industry standards have been introduced to simplify operations, requiring hotel televisions to directly broadcast CCTV-1 programs after turning on. However, the relevant regulations have sparked controversy, with some netizens stating that the experience has indeed been optimized, while others have called it "too lenient" and "one click brainwashing".
The State Administration of Radio, Film and Television of China and other departments issued a notice on Monday (September 29) on "regulating hotel TV services and strengthening hotel TV management", requiring local departments to continue to consolidate the governance achievements of hotel TV watching live broadcasts, no advertisements when turned on, and watching TV with one remote control.
According to the "Technical Requirements for Hotel Television Business", hotel televisions should be able to directly play CCTV-1 in full screen after turning on, or enter CCTV-1 with one click by pressing the remote control, simplifying the operation of hotel guests watching TV to the greatest extent possible.
The notice points out that in order to standardize hotel TV services and enhance the TV viewing experience of hotel guests, the authorities will carry out governance in 2024 and achieve China News -- positive results. The industry standard "Technical Requirements for Hotel Television Business" was released and implemented in June this year, providing support for building a long-term mechanism for complex management of hotel television operations, promoting the improvement of television service levels, and promoting the popularization of ultra high definition applications.
Cao Shumin, Deputy Minister of the Propaganda Department of the Communist Party of China Central Committee and Director of the State Administration of Radio, Film and Television, said at a press conference of the State Council Information Office last Thursday (25th) that a total of 186000 hotels have achieved the goal of watching live broadcasts without any advertisements on their televisions.
In recent years, the poor TV viewing experience in Chinese hotels has been repeatedly criticized, and many consumers have reported encountering "nesting doll" charges and complex operations when watching TV. The Pengpai News reported in May last year that the TV on rate in hotel rooms was only 10% to 30% because it was "too difficult to handle". Two remote controls make people confused. When opened, it often appears as a hotel advertising interface or shopping channel, unable to find programs and live broadcasts, and even requires additional payment to watch programs.
Therefore, some netizens believe that the newly introduced requirements are understandable. "Most hotel TVs are used by the elderly, and forcibly switching to CCTV1 is to facilitate the elderly to change channels." "Nowadays, hotel TVs are all third-party paid video platforms and fraudulent advertisements. TV stations are either hidden deep or not at all, and being able to see CCTV is considered good.
But there are also many voices that believe this shows the government's strengthening of national propaganda, with Chinese and foreign guests being guided to watch CCTV even in hotels, "for the convenience of the country, not for the benefit of the audience".
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