Struggling to drive traffic to your independent website? Chances are your SEO isn’t up to par! We’ve compiled a checklist covering 5 key modules and 12 actionable items that you can check off directly—even beginners can follow it. It’s recommended to save this and conduct regular self-audits!
1️⃣ First, solidify the basic structure
URLs are concise and include keywords, with no invalid parameters like ?id=123
sitemap.xml is accessible and has been submitted to GSC (Google Search Console)
robots.txt does not incorrectly block the homepage or product pages
2️⃣ Avoid pitfalls with page tags
Each page has a unique title, kept within 50-60 characters
Meta descriptions naturally include keywords, with the optimal length being 120-160 characters
Each page has one H1 tag (must include keywords), and uses H2/H3 tags for content hierarchy
3️⃣ Use keywords naturally in content
Do not stuff keywords in page content; they should appear naturally
No duplicate content across different pages (to avoid being flagged as duplicate content)
Image filenames and Alt tags include keywords, and images have been compressed
4️⃣ Don’t neglect internal links and navigation
Internal links are properly placed (e.g., blog pages link to product pages)
Use tools to check for 404 broken links
Implement breadcrumb navigation (helps both users and search engines understand page hierarchy)
5️⃣ Technical optimization impacts user experience
Use Google PageSpeed Insights to test loading speed, which should not exceed 3 seconds
Mobile-responsive design, with no pop-ups that block content
Add structured data to product pages and FAQ pages
SEO is not a one-time task. It’s recommended to conduct a full audit using this checklist every quarter. By identifying issues like broken links and duplicate content early, you can stabilize your rankings and drive more traffic!
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